Behind the Scenes When Driving A Custom Wood Countertop Business To A 300% Revenue Increase
Manufacturing custom wood countertops involves a complex network of operations, from quotes and sales, to promotion, to production and deliver.
The J. Thompson Tops project was created to provide it’s owners a scalable system, driven by customization, automation, and sustainable growth.
Behind the Scenes When Driving A Custom Wood Countertop Business To A 300% Revenue Increase
Manufacturing custom wood countertops involves a complex network of operations, from quotes and sales, to promotion, to production and deliver.
The J. Thompson Tops project was created to provide it’s owners a scalable system, driven by customization, automation, and sustainable growth.
The Background
The company was ultimately looking for a custom system that brings leads to relationships to repeat paying clients. With the implementation of our solutions, J. Thompson Tops then had the opportunity and systems to scale.
J Thompson Tops is a perfect mix of high ticket products, relationship based industry, and growth potential.
The Background
The company was ultimately looking for a custom system that brings leads to relationships to repeat paying clients. With the implementation of our solutions, J. Thompson Tops then had the opportunity and systems to scale.
J Thompson Tops is a perfect mix of high ticket products, relationship based industry, and growth potential.
The Challenges
Craftsman and skill-based business present with unique challenges that can make scaling more difficult.
High competition: The custom countertop industry is highly competitive, with many established players and new businesses entering the market regularly. This can make it difficult for new businesses to differentiate themselves and attract customers.
High costs: Custom countertops are often more expensive than mass-produced options, and this can be a challenge for businesses trying to grow their customer base. Businesses may have to find ways to offer competitive pricing while still maintaining their profit margins.
Limited target audience: The target audience for custom countertops is typically limited to homeowners and property developers. This can make it difficult for a business to grow its customer base, as it will be catering to a specific group of individuals.
The Strategy and Approach
SEO Optimization: We optimized their website for search engines by implementing best practices for on-page and off-page SEO, such as keyword research, meta tags, backlinking, and content optimization. This helped to improve their search engine rankings and drove more organic traffic to their website.
Google Ads: We used Google Ads to increase their visibility on search engines and drive targeted traffic to their website. We created ad campaigns targeting specific keywords and demographics, which helped to increase them reach and drive more conversions.
Social Media Content: We used social media platforms such as Facebook, Instagram and Pinterest to create and share engaging content that showcased their custom countertops and the design process. This helped to increase brand awareness and drive more traffic to their website.
Building Relationships With Builders: We used automation and other technologies to identify and target local builders and established relationships with them to increase visibility in the industry. We also offered them special pricing and discounts, which helped to incentivize them to recommend our custom countertops to their clients.
Influencer Marketing: We helped them establish partnerships with influencers in the home renovation and design space, who then helped them to reach a wider audience and promote our custom countertops to their followers.
The Outcome
- Established multiple sales funnels, leading to an increase in monthly website traffic and leads.
- Increased total yearly revenue 3x.
- Established a strong vendor network, driving the company from a regional contractor to a national brand.
- Developed both a B2B distribution pipeline, with ongoing relationships with cabinet and kitchen designers, and B2C e-commerce pipeline.
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