HIIT Fitness Gym Utilized a conversion based Website and SEO tactics to increase memberships by 55%.
High intensity interval training (HIIT) and bootcamp-style workouts have exploded in popularity in recent years. Our client, a HIIT and bootcamp-style fitness gym, wanted to capitalize on this growing trend to gain a healthy share of that market.
HIIT Fitness Gym Utilized a conversion based Website and SEO tactics to increase memberships by 55%.
The Opportunity
Our client was already spending significant sums to gain market share. They hired us to increase organic traffic and turn more visitors into clients; in other words, to increase their conversion rate.
The Opportunity
Our client was already spending significant sums to gain market share. They hired us to increase organic traffic and turn more visitors into clients; in other words, to increase their conversion rate.
The Challenges
Another challenge was the sensitive nature of the fitness industry. Many people feel self-conscious about their bodies and the thought of working out in a group setting can be daunting. This made it hard for our client to market their services and attract new members. Additionally, it was hard to get detailed, truthful opinions about what works and what doesn’t in the industry, making it difficult to outperform the competition.
The timing of this project was also negatively impacted by the global pandemic. As the world was dealing with the outbreak of COVID-19, gyms and fitness centers were forced to close their doors, and our client was no exception. This added an additional layer of difficulty to the project as we had to adapt our strategies to accommodate the changing landscape and uncertainty caused by the pandemic
The Strategy and Approach
Based on the challenges mentioned in the previous section, we took the following approach:
- Develop a high-quality website that engages and informs potential customers.
- Improve the search engine optimization techniques to outcompete the competition.
- Utilize paid advertising with expert copywriting and targeting strategies to increase traffic.
- Create a funnel to bring visitors from the website to the gym for free trials.
- Develop a virtual gym experience to keep members connected during the pandemic.
- Offer online classes and virtual personal training sessions.
The Outcome
- Went from a solely word-of-mouth and social media based lead generation strategy, with no website, to a digital funnel based business that’s in the 90th percentile in relation to the competition.
- Competes with enterprise and national level competitors, such as Orange Theory Fitness and F45.
- More than 65% of all business is now coming from organic searches, paid ads, and the custom lead funnel.
- Increased membership by 75%.
- Operating efficiently at a steady 45% profit margin.
Need To Hire a Web Design/SEO Agency?
Cloud Digital is a full-service digital agency that has over 50 combined years of experience in the marketing sphere. We have managed to scale from a 2-man operation into an international operation, working across several industries, such as contractors/construction, health and wellness, fitness and sports performance, and vehicle dealerships to help them grow their businesses.
Our team has the expertise, experience, and passion to help our clients maximize their marketing efforts and turn their creations into profitable digital assets. We specialize in creating customized plans and strategies that are tailored to meet our clients’ unique needs and objectives.
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